Fit Gym and Spa
Fit Gym & Spa approached us for a complete revamp across space, branding, and digital presence.
The goal: to reopen with a fresh identity and create a more social, welcoming environment for their community.
Built for you
The redesign started with the gym member in mind. The layout is intuitive and open, making it easy to move through and use. New circulation paths, upgraded locker rooms, and hot and cold immersion areas support a better overall experience.
We designed the gym to feel open, functional, and easy to navigate. The ceilings were painted in a bold matte blue, drawing the eye upward and giving the space a strong visual identity. This helped make the gym feel taller, more spacious, and less crowded.
The new branding for FIT needed to stand out in a crowded fitness market. The logo is dynamic and bold, designed to reflect movement and energy.
“Are you FIT enough?”
The tone of voice curated for FIT is motivating and direct. FIT encourages members to challenge their perception of self, and work hard to achieve their fitness goals.
We defined Fit’s tone to go beyond performance. It focuses on community where members train together and coaches stay involved. The space encourages connection through class workouts and everyday moments like coffee breaks. It feels social, supportive and energizing.
